What is your gender?
What is your age?
Younger than 18
60 or older
How would you categorize the community you live in?
What is your household income?
Up to $40,000
$41,000 to $76,000
$77,000 to $125,000
More than $125,000
What kind of field do you work in?
What area of beauty are you most interested in reading about?
I'm not interested in beauty.
What was the last beauty-related thing you did that you were excited about?
I got a new haircut.
I changed my hair color.
I bought a new makeup product.
I bought a new skin care product.
I tried a new makeup look.
I bought a new perfume.
I got a manicure and/or pedicure.
I received a skin treatment.
I received a body treatment.
I received laser hair removal.
I received a massage.
About how much time do you spend getting ready in the morning?
An hour or more
How much time do you spend getting ready on a Saturday night?
An hour or more
How often do you cut or color your hair?
Every 4-6 weeks
Every 8-12 weeks
Two or three times a year
How often do you change your lip color?
When it runs out
How much do you spend on beauty products and services (including all makeup, hair products, salon services, and laser treatments) per month?
Less than $10
$10 to $30
$30 to $50
$50 to $100
$100 to $250
$250 to $400
$400 to $550
More than $550
Where do you shop for beauty products in person? Check all that apply.
Sally Beauty Supply
Drugstore (e.g. Walgreens, Target, CVS)
I don't buy beauty products in person
Where do you shop for beauty products online? Check all that apply.
Drugstore or discount-chain website (e.g. Walgreens, Target, CVS, Walmart)
Department store (e.g. Nordstrom, Macy's, Neiman Marcus)
Brand's website (e.g. nars.com)
I don't buy beauty products online.
How many products are in your makeup bag?
Fewer than 5
6 to 10
11 to 20
21 to 30
31 to 40
41 to 50
More than 50
The most expensive beauty product you own is:
A flatiron or curling iron
A skin care product
Given the option, what service would you most like to have done at a salon or spa?
The most expensive beauty service (e.g., laser hair removal, hair coloring, facial, massage) you’ve paid for in the past year was in this price range:
$1 to $50
$50 to $100
$100 to $200
$200 to $300
$300 to $500
$500 to $700
$700 to $1,000
More than $1,000
What influences your beauty-product-buying decisions? [Choose all that apply.]
A celeb I love mentions it.
A blogger I trust gives it a stamp of approval.
Positive user reviews on makeupalley.com, sephora.com, drugstore.com, etc.
When it’s made easy to buy online by the site I’m reading.
A magazine recommends it.
A friend says she’s tried something she loves.
A counter salesperson or my hairstylist advises it.
People ask you what beauty products to buy.
Do you share beauty advice or styling tips with your friends?
Yes, in person.
Yes, over social media.
Yes, via email.
I don't share beauty tips.
Which of the following statements best describes you?
I’m always the first to jump on the next beauty product or trend.
I choose a few new looks or products to try every season.
I like to know about what’s going on with hair, nails, and makeup, but I wait to see what catches on or for other people to try out new products before I jump on board.
I don’t care about trends or new products—I tend to stick to what I know.
Beauty is an essential part of your life.
On which devices do you browse the Web? [Check all that apply.]
On a computer at work
On a computer at home
On a smartphone
On a tablet
What social-media platforms do you use? [Choose all that apply.]
If you’re visiting a beauty site, what’s most likely to have brought you there?
Me--I seek out beauty content.
A Google search when I’m in need of how-to instructions or advice about what products to buy.
A link I see posted by a friend on social media.
I clicked through to find out more about a pretty picture I spotted on Pinterest or Instagram.
An interesting link from another site I’m reading.
When you read about beauty, you’re most often looking for:
News from the beauty world (e.g. new makeup lines to look for or celebrity endorsements).
Hair and makeup ideas.
Videos and tutorials for makeup and hair how-tos.
Pretty pictures I can pin to Pinterest or just get lost staring at.
I don’t read about beauty.
You visit Glamour.com:
Seldom to never
A few times a year
Once a month
Once a week
Once a day
More than once a day
What beauty-related sites do you read? [Choose all that apply.]
Into the Gloss
The Beauty Department
I don't read beauty sites.
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