Q.1
What is your gender?

Q.2
What is your age?

Q.3
How would you categorize the community you live in?

Q.4
What is your household income?

Q.5
What kind of field do you work in?

Q.6
What area of beauty are you most interested in reading about?

Q.7
What was the last beauty-related thing you did that you were excited about?

Q.8
About how much time do you spend getting ready in the morning?

Q.9
How much time do you spend getting ready on a Saturday night?

Q.10
How often do you cut or color your hair?

Q.11
How often do you change your lip color?

Q.12
How much do you spend on beauty products and services (including all makeup, hair products, salon services, and laser treatments) per month?

Q.13
Where do you shop for beauty products in person? Check all that apply.

Q.14
Where do you shop for beauty products online? Check all that apply.

Q.15
How many products are in your makeup bag?

Q.16
The most expensive beauty product you own is:

Q.17
Given the option, what service would you most like to have done at a salon or spa?

Q.18
The most expensive beauty service (e.g., laser hair removal, hair coloring, facial, massage) you’ve paid for in the past year was in this price range:

Q.19
What influences your beauty-product-buying decisions? [Choose all that apply.]

Q.20
People ask you what beauty products to buy.

Q.21
Do you share beauty advice or styling tips with your friends?

Q.22
Which of the following statements best describes you?

Q.23
Beauty is an essential part of your life.

Q.24
On which devices do you browse the Web? [Check all that apply.]

Q.25
What social-media platforms do you use? [Choose all that apply.]

Q.26
If you’re visiting a beauty site, what’s most likely to have brought you there?

Q.27
When you read about beauty, you’re most often looking for:

Q.28
You visit Glamour.com:

Q.29
What beauty-related sites do you read? [Choose all that apply.]

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